Who we are
OUR PASSION
Children are at the heart of everything we do. At Addo Play, we believe in the joy of the toy. Do you remember that soft teddy you couldn’t put down, your friendly doll that you played with for hours, or beating the grown ups at a board game for the first time? We are passionate about play and love making toys that children will cherish.
Our Vision
Inspiring play every day.
Our Mission
We are a dynamic global toy company creating trustworthy toys at outstanding quality and value.
We care about all the little details meaning that all our toys are thoughtfully designed.
We passionately believe in the joy and benefit that each toy brings through play.
Our Story
The story began in 2015 with a vision to create a fresh, dynamic British toy company.
A toy company that would do things differently.
Starting out with only 2 people and 2 laptops but with a wealth of toy industry knowledge, our CEOs each have over 25 years of experience working in some of the industry’s biggest toy companies.
Addo Play has seen fantastic growth. We are proud of our ever-expanding portfolio of toys, brands and customers.
The key to our success is our hugely passionate and talented team that work together to create toys that delight children all over the world.
Our Journey
We are extremely proud of our achievements.
Take a look at our timeline, to see some of our key moments and milestones.
NOVEMBER 2024
OCTOBER 2024
APRIL 2024
MARCH 2024
JANUARY 2024
DECEMBER 2023
NOVEMBER 2023
SEPTEMBER 2023
JUNE 2023
MARCH 2023
NOVEMBER 2022
MAY 2022
APRIL 2021
MAY 2020
MARCH 2019
JUNE 2018
SEPTEMBER 2017
SEPTEMBER 2016
JANUARY 2016
NOVEMBER 2015
NOVEMBER 2015
JULY 2015
APRIL 2015
Meet the Team
Addo Play is driven by an ambitious team whose passion, ethics, energy and sense of fun goes into everything we do. Each team member is selected for their unique talent and because they are amazing at what they do.
- Ceo / Senior Management Team
- Product Development
- Design
- Operations
- QA & Compliance
- Finance & Admin
- Sales & Marketing
Dave
Co-founder and CEO Co-founder and CEODave is as excited today to be in an industry he loves..
Dave is as excited today to be in an industry he loves as he was when he first joined over 25 years ago. Incredibly proud of Addo Play and our wonderful team, he can’t wait to see the story continue to unfold. When he's not at work, he enjoys time with family & friends, travelling and a good restaurant.
Mary
Co-founder and CEO Co-founder and CEOMary has worked in toys for as long as she can remember...
Mary has worked in toys for as long as she can remember. She is hugely passionate about the product and cares about all the small details. She loves working closely with the outstanding team around her. When not at work, Mary is found cheering on her 2 boys on the side of a rugby or football pitch.
Peter
Operations Director Operations DirectorPeter is a seasoned professional with a rich background in operations and..
Peter is a seasoned professional with a rich background in operations and supply chain management. Adept at helping companies to grow by building resilient operating systems, he enjoys watching premiership rugby and playing golf.
Isabelle
Head of Finance, Systems and Process Head of Finance, Systems and ProcessIsabelle has over 25 years of experience working in the Finance Department..
Isabelle has over 25 years of experience working in the Finance Department of toy companies and will be in love with numbers forever. Enjoy greatly travelling, going to restaurants, drinking a glass of wine. A real bon vivant.
Teresa
Creative Director Creative DirectorBorn in Zimbabwe, Teresa has lived in the UK since Y2K. She..
Born in Zimbabwe, Teresa has lived in the UK since Y2K. She has 25+ years of experience in the creative industry. She has been integral in bringing to life each of our brands. Her love of colour is evident in how easily she can recite Pantone references.
Stefanie
International Sales Director International Sales DirectorStefanie is an industry recognised leader in the toy, entertainment and licensing..
Stefanie is an industry recognised leader in the toy, entertainment and licensing sectors with a proven track record of delivering commercial success. With 20+ years of International Sales experience and has lived in Asia, Europe and the UK. Outside of work, she enjoys spending time with family and friends, travel and the great outdoors.
Sarah
Head of HR Head of HRSarah has a wealth of multi-sector HR experience which she now brings..
Sarah has a wealth of multi-sector HR experience which she now brings to the toy industry for the first time. She is dedicated to enhancing colleague experience, enabling growth, and promoting inclusivity. Outside of work, she enjoys netball and indulges her love for sunshine with holidays whenever she can.
Caroline
Senior Product Development Manager Senior Product Development ManagerCaroline has 20+ years of toy experience across all divisions; buying, licensing,..
Caroline has 20+ years of toy experience across all divisions; buying, licensing, sales, sourcing and product development. Highly driven, dynamic and passionate to create outstanding toys that bring joy to little ones. Achieving results is in her DNA, in and out of work, notably as an international pool hustler!
Claire
Senior Product Development Manager Senior Product Development ManagerClaire has 18+ years of experience in the toy industry and has..
Claire has 18+ years of experience in the toy industry and has spent the last ten working on the ELC brand. Passionate about product development & innovation, and inspired by the history of toys. She enjoys researching home interiors and planning the next corner of her home.
Jennifer
Merchandising Supervisor Merchandising SupervisorHaving 15+ years of experience working within the stationery, seasonal & toy..
Having 15+ years of experience working within the stationery, seasonal & toy industries, Jennifer loves to develop and create new products, meeting the customer’s needs more effectively. Working in the Addo Play team inspires her daily, making her more passionate about her work.
Fanny
Merchandising Supervisor Merchandising SupervisorFanny has 12+ years of experience working in the toy industry across..
Fanny has 12+ years of experience working in the toy industry across a variety of categories. She is passionate about toy product development and has loved working for such an amazing toy brand over the years.
Amelia
Product Development Manager Product Development ManagerAmelia joined Addo Play in 2016 and has worked on multiple Addo..
Amelia joined Addo Play in 2016 and has worked on multiple Addo Play brands. She has a passion for travel, scuba diving and Thai food! Amelia is a Hearing Dogs volunteer and qualified ballet teacher.
Deanne
Product Developer Product DeveloperDeanne has over 10 years of experience in the Product Development industry,..
Deanne has over 10 years of experience in the Product Development industry, ranging from ladies footwear, seasonal and home accessories to gifting and toys. Her joy and excitement of product is clear to see when receiving boxes of samples from the factories. She loves socialising, attempting to cook and is an avid reader.
Louise
Product Development Manager Product Development ManagerLouise has 12+ years of experience in the gifting industry. Devoted to..
Louise has 12+ years of experience in the gifting industry. Devoted to delivering new innovative gifts for our customers. In her spare time, she enjoys long country walks with her lab Lenny.
Laurell
Product Development Manager Product Development ManagerLaurell started her career with Early Learning Centre 8+ years ago and..
Laurell started her career with Early Learning Centre 8+ years ago and hasn’t looked back since! She loves developing new products and is passionate about all things toys. She also enjoys decorating cakes and learning new crafts.
Catherine
Senior Merchandiser Senior MerchandiserCatherine offers over 10 years of experience in the merchandising field and..
Catherine offers over 10 years of experience in the merchandising field and has handled various product categories including toys & seasonal products. She has a passion for product development & loves to inspire. When on holiday, Catherine loves adventures.
Georgina
Product Development Manager Product Development ManagerGeorgina has worked in the toy industry for almost 10 years. Having..
Georgina has worked in the toy industry for almost 10 years. Having worked on own-brand ranges to begin with, eventually moving onto two major retailers to buy branded. Own brand always wins. She loves being outside walking or running and reading a good book!
Candy
Senior Merchandiser Senior MerchandiserCandy has 8+ years of experience in merchandising toys and giftable items...
Candy has 8+ years of experience in merchandising toys and giftable items. At work, she enjoys working with others, and then in her spare time, she is passionate about going on adventures.
Harriet
Product Developer Product DeveloperAfter graduating from university, Harriet started her career at Addo and has..
After graduating from university, Harriet started her career at Addo and has loved every moment since! She loves high adrenaline activities such as going on roller coasters, zip-lining and rock climbing.
Isabella
Product Development Assistant Product Development AssistantIsabella started her career at Addo Play after graduating from university and..
Isabella started her career at Addo Play after graduating from university and can’t wait to gain more knowledge in the toy industry. With Italian and Irish parents, she loves socialising, trying new food, cooking, and spending lots of time with her dog Rosie.
Sarah
Studio Design Manager Studio Design ManagerSarah has 7+ years of experience working in the toy industry. Passionate..
Sarah has 7+ years of experience working in the toy industry. Passionate about all aspects of design and packaging. Enjoys adrenaline-pumping activities like roller-skating and snowboarding. She is always on the hunt for new adventures and loves a good curry.
Louise
Senior Creative Packaging Artworker Senior Creative Packaging ArtworkerLouise has over 16 years of experience in the print and packaging..
Louise has over 16 years of experience in the print and packaging industry. Enjoys all crafts and baking where she can tap into her creativity and produce show stoppers!
Kin
Senior Product Designer Senior Product DesignerOriginally from Hong Kong and now living in London, Kin has been..
Originally from Hong Kong and now living in London, Kin has been in the toy industry for 10+ years designing different type of toys such as electronic toys, soft toys, wooden toys and puzzle & games etc.
Yin
Creative Artworker Creative ArtworkerYin has over 25 years of experience in the toy industry having..
Yin has over 25 years of experience in the toy industry having worked overseas and for U.K. major players in the international market. Coming from a packaging design background, she is enthusiastic about her work and personal life. Outside work, she enjoys growing exotic vegetables and plants as well as walking.
Toby
Designer DesignerToby has been dedicated to toy design for over 8 years. She..
Toby has been dedicated to toy design for over 8 years. She has extensive experience in toy development, graphic design and packaging, applying her creative flair to develop playful toys and striking illustrations. Toby enjoys challenging herself through yoga and travelling to explore the world.
Liam
Media and Graphic Designer Media and Graphic DesignerGraduating from UKC with a degree in Digital Arts in 2018, Liam..
Graduating from UKC with a degree in Digital Arts in 2018, Liam is a passionate creative who specialises in graphic design and film. Enjoys adventure-filled holidays such as quad biking the mountains of Turkey and Snowboarding the alps of Bulgaria.
Jamie
Designer DesignerWorking predominantly in Customer Service, Jamie's career change to Creative Artworker was..
Working predominantly in Customer Service, Jamie's career change to Creative Artworker was fuelled by his love of designing and building retro video game packaging. Now he enjoys thinking of new and improved ways of how he can bring these skills to his Designer career within the toy industry.
Alfie
Junior Designer Junior DesignerWith a passion for all things creative, Alfie has experience in media,..
With a passion for all things creative, Alfie has experience in media, design, illustration and photography. He’s also an adrenaline seeker playing paintball regularly, wakeboarding, skydiving, scuba diving – anything adventurous. His travels have taken him to Iceland, Russia, Romania, the Netherlands and far more.
Atik
Mid Weight Packaging Artworker Mid Weight Packaging ArtworkerGraduate from the University of Hertfordshire and with 5 years’ experience in..
Graduate from the University of Hertfordshire and with 5 years’ experience in packaging, Atik has worked in the design industry for over a decade. He is insanely curious about different cultures and looks to travel far and wide at any given opportunity.
Bonnie
Head of Sourcing Head of SourcingBonnie has been in the toy industry for over 20 years and..
Bonnie has been in the toy industry for over 20 years and is passionate about developing great quality educational toys. In her spare time, she enjoys exploring the world and taking on new challenges.
Clare
Customer Services Manager Customer Services ManagerClare has 20+ years working in the promotional gift industry. She has..
Clare has 20+ years working in the promotional gift industry. She has a wealth of experience managing extended supply chains and prides herself in providing customers the complete end to end service. She is a mad keen Derby County fan!
Tiffany
Supply Chain Officer Supply Chain OfficerWith over 18 years of experience in sourcing, costing and planning within..
With over 18 years of experience in sourcing, costing and planning within the toy industry, Tiffany thrives working in a fast-paced environment and dealing with difficulties. In her free time, she loves to travel and be surrounded by nature.
Jessica
Supply Chain Supervisor Supply Chain SupervisorJessica has over 10 years of experience in logistics and supply chain..
Jessica has over 10 years of experience in logistics and supply chain within the toy industry. Travelling to Japan and doing lots of shopping makes Jessica more motivated at work.
Tracy
Supply Chain Officer Supply Chain OfficerTracy has over 9 years of experience in Toy Shipping and is..
Tracy has over 9 years of experience in Toy Shipping and is also experienced in toys product development. In her free time, she loves travelling and relaxes while practising yoga.
Bart
Product and Data Analyst Product and Data AnalystBart is mad about numbers. He has 6+ years of experience in..
Bart is mad about numbers. He has 6+ years of experience in forecasting and analysis. In his free time, he loves to play his bass guitar and piano. He's also a huge cat lover.
Shirley
Logistics Supervisor Logistics SupervisorShirley has more than 20 years of work experience in Logistics and..
Shirley has more than 20 years of work experience in Logistics and Shipping which are mainly within the toy industry. In her spare time, she enjoys going on hiking holidays.
Suki
International Customer Service International Customer ServiceHaving over 10 years of experience in end-to-end supply chain, including supply..
Having over 10 years of experience in end-to-end supply chain, including supply planning, supplier management and inventory planning, Suki is highly knowledgeable within her field. In her spare time, she likes to go bowling and hiking.
Derek
Supply Chain Manager Supply Chain ManagerDerek has worked in the toy industry for over 35 years in..
Derek has worked in the toy industry for over 35 years in operations, merchandising, distributing/trading, production and planning, and toy manufacturing. Positive and optimistic, Derek is fond of music, movies, reading and loves to travel.
Iris
Supply Chain Officer Supply Chain OfficerIris has over 20 years of experience in Production Planning and Supply..
Iris has over 20 years of experience in Production Planning and Supply Chain within the toy industry. In her spare time, she loves to experiment in the kitchen, make cakes and travel.
Eva
Logistics Officer Logistics OfficerEva has over 30 years of experience in the shipping industry which..
Eva has over 30 years of experience in the shipping industry which includes wooden furniture and sports shoes. In her spare time, Eva loves travelling, shopping and swimming.
Prince
Logistics Officer Logistics OfficerPrince has over 15 years of experience in Logistics and Shipping within..
Prince has over 15 years of experience in Logistics and Shipping within the toy industry. In her spare time, she loves to travel and enjoy reading.
Roger
Head of QA and Compliance Head of QA and ComplianceRoger has almost 30 years of experience in quality assurance and loves..
Roger has almost 30 years of experience in quality assurance and loves making a difference for customers through creative product development. A keen hiker, he will often be found trekking over hills with his dogs in tow, come rain or shine.
Kate
QA & Compliance Manager QA & Compliance ManagerKate has worked in QA for 20+ years, starting in toys, moving..
Kate has worked in QA for 20+ years, starting in toys, moving through homewares and fashion before finding her place with Addo in 2018. Kate has a metal elbow, meaning she beeps every time she goes through airport security.
Chatman
QA Manager QA ManagerWith over 15 years of experience in QA and manufacturing engineering management..
With over 15 years of experience in QA and manufacturing engineering management within the toy industry, Chatman is passionate about all things toys. In his free time, he spends time with his daughter and puppy whilst playing with their Addo toys.
Sun
Assistant QA Engineer Assistant QA EngineerHaving worked in a variety of different fields before joining Addo Play,..
Having worked in a variety of different fields before joining Addo Play, Sun believes anything is possible when we work as one. Sun’s favourite Addo toys include Snuggle Buddies, Awesome Animals and Pitter Patter Pets.
Ken
QA Compliance Officer QA Compliance OfficerKen is an experienced QA Compliance Officer and Engineer. He takes pride..
Ken is an experienced QA Compliance Officer and Engineer. He takes pride in providing the best advice in quality through his extensive testing experience. As a QA Compliance Officer, his goals are to look after all the international customers.
Roshni
QA Technologist QA TechnologistRoshni is enthusiastic in building her experience in the world of toys..
Roshni is enthusiastic in building her experience in the world of toys and cosmetics. Roshni is creative and passionate about bringing great quality products to customers. She enjoys hobbies such as drawing, knitting and swimming. When away from work, you’ll find her skiing on the slopes!
Vincent
Supplier Development Engineer Supplier Development EngineerWith over 10 years QA and Ethical experience at a favourable buying..
With over 10 years QA and Ethical experience at a favourable buying office, Vincent hopes to create a bright tomorrow for all children, and believes “All humans, all equal”. In his free time, he loves to spend quality time playing trains with his daughter and son.
Joe
QA Administrator QA AdministratorJoe has over 10 years of experience in the TV industry and..
Joe has over 10 years of experience in the TV industry and Laboratory testing. He loves seeing the moment when a new product is born and the testing of the products, especially toys. In his free time, he likes fitness and archery.
Stefan
Finance Manager Finance ManagerWorking for 17+ years in the toy industry. A team player who..
Working for 17+ years in the toy industry. A team player who is always looking for a creative solution or improvement in Finance. Loves to become a kid again & play with our fantastic brands with his son Jelle.
Florence
Finance Coordinator Finance CoordinatorFlorence graduated as an art historian but has been working most of..
Florence graduated as an art historian but has been working most of her career in the toy industry. Part of the Addo Play team since 2019 as Finance Coordinator with an eye for detail. Proud mum of three cool boys.
Angela
UK Office Coordinator UK Office CoordinatorAngela has been working in the toy industry for over 15 years..
Angela has been working in the toy industry for over 15 years and enjoys all aspects of her work, helping out wherever needed. She loves to spend time with her family especially her two granddaughters.
Heidi
HR & Office Coordinator HR & Office CoordinatorHeidi has been working in Human Resources for 8 years and loves..
Heidi has been working in Human Resources for 8 years and loves that she gets to work with different people in such a happy and colourful environment. When at home, Heidi enjoys playing with her daughter and her toys.
Annie
Office Coordinator Office CoordinatorAnnie has been working within Addo Play for 2+ years with previous..
Annie has been working within Addo Play for 2+ years with previous experience within the printing industry. Annie always likes to help her colleagues and tries her best in everything she does.
Rupen
Finance Coordinator Finance CoordinatorRupen’s background is predominately in Finance across multiple areas but is new..
Rupen’s background is predominately in Finance across multiple areas but is new to the toy industry. In his spare time, he enjoys listening to music, reading and travelling.
Jessica
Business Development Manager Business Development ManagerJess has 10+ years of experience working in the baby and toy..
Jess has 10+ years of experience working in the baby and toy industry. She has had a variety of roles, ranging from Merchandising to Account Management. She loves developing new partnerships with customers. She enjoys travelling the world in her spare time.
Hege
International Sales Manager International Sales ManagerHege has experience from multiple industries but it is now just all..
Hege has experience from multiple industries but it is now just all about toys. She loves working within an international environment and in her spare time enjoys golf, countryside walks and her summerhouse in Norway.
Francesca
International Sales Manager International Sales ManagerFrancesca has over 15 years of experience in International Trade within multiple..
Francesca has over 15 years of experience in International Trade within multiple industries and just recently joined the toys business. She is passionate about travelling and photography and, in her spare time, she likes exploring the English countryside with her family and planning her next trip to Rome, her hometown.
David
International Sales Manager International Sales ManagerWith 20+ years experience within the toy industry working for LEGO, Playmobil,..
With 20+ years experience within the toy industry working for LEGO, Playmobil, MGA Entertainment, Melissa & Doug and now Addo Play, David enjoys travelling, eating out with good wine and keeps fit by walking and running as often as possible.
Pete
Senior Marketing Manager Senior Marketing ManagerPete has 20+ years’ experience in UK and International Marketing, 12 of..
Pete has 20+ years’ experience in UK and International Marketing, 12 of them within the toy industry working for Mega Brands, Mattel and now Addo Play. He loves to travel as well as playing and watching sport, especially football.
Maddie
Marketing Manager Marketing ManagerHaving built up her experience within the travel industry, Maddie is passionate..
Having built up her experience within the travel industry, Maddie is passionate about marketing, events, social media and online presence. Being half-French, she loves food, travelling and adrenaline sports including skiing, water sports and cycling.
Kate
Marketing Coordinator Marketing CoordinatorKate has recently graduated from Oxford Brookes University and received a master’s..
Kate has recently graduated from Oxford Brookes University and received a master’s in Digital Marketing. She is passionate about social media, influencer marketing and events. In her spare time Kate enjoys attending music festivals, travelling around Europe and performing in local musical theatre productions.
